Going, In Your Pants

The Story...

I was approached by Going.com to concept and create an advertising campaign for their new iPhone app. Subversive as always, I came up with "Going, In Your Pants". The campaign revolved around risque photos of cellphones in-or-around immodest leg-wear. As much a hit with users as with the management, "Going, In Your Pants" was a success. What can I say? Sex cells.